Joe’s Cafe opens at the Iconic 2022 building at Aspire Zone

Ali Bin Ali Hospitality has just announced the opening of a second branch of Joe’s Cafe. The new branch was declared open on the 15th of May 2022 and it is housed at Qatar’s Iconic 2022 building which is a major attraction now at Aspire Zone. 

Joe’s Cafe has a rich history and heritage in the restaurant industry. The world-famous Joseph Empire was started in 1972 by the inimitable Joseph Ettedgui. Renowned for his eccentric personality, Joseph opened Joe’s Café soon after the launch of his fashion business as an extension of his creative concept: A place where a vibrant and eclectic crowd of the fashion industry’s most interesting icons gathered to share ideas and inspiration outside of the constraints of an office. Today Joe’s Cafe is renown for an atmosphere of joy as it serves a menu filled with international delights. 

Commenting on the opening of the new store, General Manager of ABA Hospitality Mr. Bassel Salim Ammar said, ” We are delighted to be opening the second branch of Joe’s Cafe at this very special location. With the World Cup 2022 fast approaching and Qatar preparing to welcome the world to its shoes and host them, at Ali Bin Ali Hospitality, we find it fitting to expand the hospitality offerings that are available for everyone to enjoy. Joe’s Cafe is a welcoming, vibrant place with its own spirit of excitement and a menu that is innovative and well-loved. So we look forward to welcoming a whole host of new fans of the restaurant and also treating our regular patrons to a fresh new experience”.  

Joe’s Café opened in Sloane Street in 1984 and it immediately became trendy – in the 1980’s and 1990’s. The Cafe welcomes superstars in the likes Madonna and Mick Jagger among its VIP customers. The restaurant is extremely popular with Middle-Eastern customers and has become a go to venue for clients from the GCC. The brand is currently operating a global Franchise network of 8 Joe’s Café restaurants, with 7 in the GCC region and 1 in the Far-East.