Guerlain unveiled its first-ever Middle East brand collaboration, bringing an immersive celebration of French luxury, beauty, and artistry to Galeries Lafayette Doha, 21 High Street, and the enchanting 974 Delights Café. From a captivating façade transformation to sensorial culinary experiences, the activation invited guests into the heart of Guerlain’s legendary heritage and modern creative universe.
The collaboration was inaugurated on November 28, 2025 with an exclusive influencer and PR event that gathered VIP guests, VICs, media personalities, and regional tastemakers. Attendees were welcomed by the Regional Fragrance Ambassador for Guerlain, Mr. Bashar Hakeem, alongside the Maison’s renowned engraving artist, who offered bespoke personalization throughout the evening.
Inside Galeries Lafayette Doha, visitors embarked on an uplifting journey through an immersive display that paid homage to Guerlain’s craftsmanship, iconic fragrances, and artistic legacy. The majestic façade, adorned with elegant Guerlain-inspired design, set the tone for a fully reimagined retail experience.
At 974 Delights Café, the transformation continued with a warm, modern reinterpretation of Guerlain’s emblematic codes. Guests savored an exclusive menu crafted in collaboration with the café’s culinary professionals, featuring La Coupole au Chocolat, Le Gâteau au Miel Sarrasin, Crème Brûlée à la Fleur d’Oranger, macaron creations infused with signature fragrance notes, bee-shaped bonbons, and two honey-and-vanilla signature drinks dressed with delicate bee motifs.
Reflecting on the debut event, Mr. Hakeem noted, “This collaboration celebrates artistry and the joy of shared experiences that inspires exclusivity, brand identity and brand growth.”
A curated pop-up exhibition further extended the journey, showcasing Guerlain’s exceptional creations and its iconic bee bottles, inviting guests to explore the Maison’s dedication to craftsmanship and innovation.
The General Manager of Ali Bin Ali Hospitality, overseeing the collaboration, Mr. Bassel Salim Ammar, shared, “Our vision was to bring Guerlain’s universe to life in a way that feels modern, welcoming, and deeply connected to the culture of Qatar.
Supporting the message, the General Manager of Galeries Lafayette Doha, Mr. Kevin Gerard Pender, also added, “This collaboration bridges gastronomy, fashion, and fragrance in an unforgettable way.”
Guerlain’s first regional collaboration marks a milestone moment, one that strengthens the Maison’s presence in Qatar through immersive storytelling, elevated hospitality, and the timeless elegance that defines the brand.